Where the boys aren’t – Decades after hotels got rid of their women-only floors, the idea is making a comeback. But are today’s women business travellers ready to check in? Ann Campbell reports
By ANN CAMPBELL
From Wednesday’s Globe and Mail
Safety. Comfort. Luxurious bath products. The freedom to go padding down the hallway in jammies and slippers.
With selling points like these, hotel floors for women travellers – after being dismissed as old-fashioned, sexist and just plain insulting a quarter century ago – are making a comeback.
At the Crowne Plaza Bloomington in Minnesota, female travellers opting for the women-only floor enjoy fresh flowers, makeup mirrors and plush robes in their rooms as well as complimentary snacks and fashion magazines in a communal area. Following a strategy similar to the executive floor common to many luxury properties, access to this female enclave is by keycard only.
Guests such as Sarah Browne, a market researcher and digital strategist, applaud the hotel’s woman-oriented approach. Browne has stayed at the Bloomington hotel on multiple trips and appreciates the additional security. “I’m never worried about coming back late from meetings or being way down at the end of the floor,” she says.
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